Ahh Traffic. Whether you consider yourself a blogger or a publisher, TRAFFIC is the key to earning revenue.

You have the content. You write on your blog, but all the content in the world won’t  help you earn revenue of you don’t have traffic. And not just ANY traffic, you need the RIGHT traffic for the offers and advertisements you are promoting.

Unique visitors. Having Google followers or Facebook fans doesn’t qualify you for large ad buys. Having a LARGE volume of quality UNIQUE visitors does.

‘A unique visitor is a statistic describing a unit of traffic to a Web site, counting each visitor only once in the time frame of the report. This statistic is relevant to site publishers and advertisers as a measure of a site’s true audience size, equivalent to the term “Reach” used in other media’. – Wikipdia

Qualifying visitors. Qualifying visitors are the one who will interact and follow through with your ads.  You can have 100 visitors click on an ad, but if the advertiser doesn’t see an ‘action’ on their side you will soon find that  advertisers are no longer interested in your blog.

The key in earning advertising revenue on your blog  is to know your visitors.  Knowing where they come from, what they do on your site, and where they go when the leave.

Gathering this information is not as hard as you may think. Simply set up Google Analytics.

Set up up analytics today if you haven’t yet. When an advertiser calls, you need to know you traffic trends.